Product story template:from reality to solution
The template’s goalTo help any business owner or marketer build a convincing story for their product, one that starts with the customer’s struggle and ends with the solution, in a way that makes them see the product as if it were “made for them”.
Ashoor AzgogoCEO of Growthly
2 min read
1The situationThe beginning
2The dreamThe desire
3The obstacleThe real cause of the struggle
4The solutionYour product enters the story
Instructions
- 1
Use this template to build a strong marketing story for your product or service.
- 2
Each section has a simple question and space to answer in the form of a story, not just bullet points.
- 3
Keep it real, and use examples from the Libyan market if you can.
The situationThe beginning
1The situationThe beginning
2The dreamThe desire
3The obstacleThe real cause of the struggle
4The solutionYour product enters the story
Example: A services company struggling with poor communication across its team, where everything happens through chit-chat or group chats, causing delays and duplicated tasks.
The dreamThe desire
1The situationThe beginning
2The dreamThe desire
3The obstacleThe real cause of the struggle
4The solutionYour product enters the story
Example: They wish everything were clear, every employee knew what they’re responsible for, and the work ran with no stress and no delays.
The obstacleThe real cause of the struggle
1The situationThe beginning
2The dreamThe desire
3The obstacleThe real cause of the struggle
4The solutionYour product enters the story
Example: There’s no internal system that brings communication together, and everyone does things their own way.
The solutionYour product enters the story
1The situationThe beginning
2The dreamThe desire
3The obstacleThe real cause of the struggle
4The solutionYour product enters the story
Example: A simple internal communication system, designed for the local market, that organises conversations and makes everything clear to every employee.
Additional notes(optional section)
Your full story
Contact uswith any questions
Al Siyahiya, Tripoli · www.growthly.com.ly
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