Product story template: from reality to solution

The template’s goalTo help any business owner or marketer build a convincing story for their product, one that starts with the customer’s struggle and ends with the solution, in a way that makes them see the product as if it were “made for them”.

1The situationThe beginning

2The dreamThe desire

3The obstacleThe real cause of the struggle

4The solutionYour product enters the story

Instructions

1
Use this template to build a strong marketing story for your product or service.
2
Each section has a simple question and space to answer in the form of a story, not just bullet points.
3
Keep it real, and use examples from the Libyan market if you can.

1 / 4

The situationThe beginning

1The situationThe beginning

2The dreamThe desire

3The obstacleThe real cause of the struggle

4The solutionYour product enters the story

What scene is the customer living in before they know your product?

Example: A services company struggling with poor communication across its team, where everything happens through chit-chat or group chats, causing delays and duplicated tasks.

2 / 4

The dreamThe desire

1The situationThe beginning

2The dreamThe desire

3The obstacleThe real cause of the struggle

4The solutionYour product enters the story

What dream or result does the customer wish for? What would things look like if the problem went away?

Example: They wish everything were clear, every employee knew what they’re responsible for, and the work ran with no stress and no delays.

3 / 4

The obstacleThe real cause of the struggle

1The situationThe beginning

2The dreamThe desire

3The obstacleThe real cause of the struggle

4The solutionYour product enters the story

What’s stopping the customer from reaching the dream?

Example: There’s no internal system that brings communication together, and everyone does things their own way.

4 / 4

The solutionYour product enters the story

1The situationThe beginning

2The dreamThe desire

3The obstacleThe real cause of the struggle

4The solutionYour product enters the story

Where does your product fit into this story? What does it offer as a solution?

Example: A simple internal communication system, designed for the local market, that organises conversations and makes everything clear to every employee.